Gade Bros. Manufacturing Co. started business in 1903 and produced some of the first reliable, air cooled, gasoline powered engines for farm use. In 1912 they introduced a small 1½ hp engine, the Model "C", suitable for "small" farms. It was said by proponents: "The Gade engine uses at least thirty-three and one-third per cent. less gasoline than any other make engine. On account of the few parts and extreme simplicity, it costs practically nothing to operate this engine. It will start quickly in cold weather, whereas a water-cooled engine will not." The company also guaranteed all parts "free from defects in materials or workmanship" for five years from the date of purchase.